Wouldn’t it be cool if…
…there was an instant notification mechanism alerting us that a prospect was surfing around any one of our marketing avenues? If each one of those platforms notified us with a ping we could move to immediate engagement. It would be similar to a bell on your front door.
I know we have that in the way of prospects sending email for additional information but what if we could simply and in real time just thank them for stopping by and engage them in some productive conversation. Not sales jargon, like “I can help you.” or “What can we do for?” Is it invasive?
One might suggest that permission for engagement is not established in this concept, I would suggest that it is. Permission is established the second they hit your page and the ping goes off.
What do you think?
