…there was an instant notification mechanism alerting us that a prospect was surfing around any one of our marketing avenues? If each one of those platforms notified us with a ping we could move to immediate engagement. It would be similar to a bell on your front door.
I know we have that in the way of prospects sending email for additional information but what if we could simply and in real time just thank them for stopping by and engage them in some productive conversation. Not sales jargon, like “I can help you.” or “What can we do for?” Is it invasive?
One might suggest that permission for engagement is not established in this concept, I would suggest that it is. Permission is established the second they hit your page and the ping goes off.
What do you think?
0 Responses
Personally, I find most of the “live chat” pop-ups to be almost as annoying as auto-play music, those Flash videos of people walking in from the side of the screen to “narrate” their site, and virtually all MySpace profiles … It’s interruption marketing in my view. I’m sure some people appreciate them, though.
I think it’s much more important to have clear ways for me, the prospect, to engage you, the property. A big “Get more info” button, a phone number (and a click-to-call button for your mobile site), even a Meebo chat window are all OK in my book. Give me the information I need to make a decision, then I’ll get with you when I’m ready to talk.