Resident Loyality Programs
I am curious what we have going on out there as a community in terms of resident loyalty programs.
I ran across some advertisements today that got me thinking about the subject. I married it up with pay for performance and thought about the following.
On lease signing day what if we described a pay for performance metric that enticed residents to pay on time. That is a rewards based system that paid them a concession at the end of their lease term. For instance, for every month that they paid on time they received a $10 credit to use toward an extension of their lease term. That’s just one idea, the possibilities are endless.
What are some of the organic things that you are doing as an organization to create loyalty?
Resident Loyalty programs, apartment marketing, multifamily marketing
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.