Open Conversation
It’s 5:00 am and I am thinking about open conversation with prospects, residents and vendors. Just this week, to speak to the point, we had some great dialog with Jeremy, the GM from apartmentratings.com. It’s this conversation that got me thinking about the next feedback medium.
The sites like Yelp.com and apartmentratings.com and blogs in general are great places for starting and carrying on conversation. Would it not be even more engaging to carry that conversation to a real time platform like Twitter? You think company heads are scared of social media just wait until that conversation goes live. It’s one thing to do customer service over the telephone or even in person. What happens when a resident, prospect or vendor prefers to have that conversation over Twitter for the whole world to see? It’s not like you can say no. If you do they will start the conversation without you. And, the conversation will likely be an adverse one. Talk about game changing. It will require a whole new level of professionalism and tact. It jazzes me to think about it.
If marketing really is a conversation and expectations are rising all the time then suffice it to say Twitter or something like it is the next avenue. Maybe there is a day where apartmentratings.com or a site like it employees a real time conversation platform. What do you think?
