Can you say cool factor? Okay so video and voice in not meeting apartment marketing and in the same respect it could very well be a medium we use for communication/follow-up. That is assuming that your prospects and residents have Gmail.
I do see this application being useful for prospects that are leasing from a far. To me it adds a whole new level of personalization. Now there can be face with a name comfort when the future resident physically walks in the door for the first time.
What kind of uses do you see?