ForRent.com Dominates Social Media in the Multifamily Housing Industry
A big note of congrats to the insanely great team over at ForRent.com The Magazine….You gals/guys ROCK! M
NORFOLK, Va.—(November 19,
2008)—No other Internet listing service
in the multi-housing industry has engaged its audience through social media
quite like ForRent.com.
According to Vitrue, Inc., a social media marketing company, ForRent.com is
dominating the multi-housing sector’s social share of voice. As a product of For
Rent Media Solutions™, a division of Dominion Enterprises,
ForRent.com, utilizes tools such as Twitter, MySpace®, Facebook and
YouTube™, to achieve this accomplishment.
ForRent.com’s ranking was
determined by Vitrue’s Social
Media Index™ (SMI), the recently launched free tool that measures a brand’s
online conversations. Based on patent-pending technology, scores are comprised
of various online conversations ranging from text-dense micro-blogs to
multi-dimensional video sites.
“We are thrilled with the results
found by Vitrue’s Social Media Index,” said Brock MacLean, vice president of
national sales and development, For Rent Media Solutions. “Social media is a
very effective way to communicate with our core demographic of 18-34 year old
adults. For Rent Media Solutions’ involvement in social networking sites like MySpace, Facebook, Twitter and
video sharing sites like YouTube allows us to
participate in a true dialogue with consumers, giving us more insight into our
audience and their needs. We plan on expanding our social media efforts in the
future. The Social Media Index will help us gauge the success of our efforts and
how we are resonating with our consumers.”
Generating more than 83 percent of social media
activity, video sharing makes up the largest portion of ForRent.com’s SMI score.
Apartment property video commercials seen on ForRent.com, called Community
Theater™, are distributed to an extensive network of channels
including major
search engines like Google™ and Yahoo!®, social networking
sites such as MySpace, and video sharing sites including YouTube. During October
alone these videos were viewed more than 17,000 times a day.
Generating more than 12 percent of the SMI score,
communication through social networking makes up the second largest method of
social activity for ForRent.com. MySpace has played a significant role in the
success of For Rent Media Solution’s social networking efforts. More than 40
profile pages have been set up, representing more than 40 markets where the
company’s anchor publication, For Rent
Magazine, can be found. Through these efforts, For Rent Media Solutions
communicates with more than 5,300 consumers.
The remainder of the score is comprised of blogging and
micro-blogging. This number includes activity from blogs, such as the ForRent.com blog, and key influencers who
chat and push content through micro-blogs, such as Twitter. Twitter is a service that
allows its users to send updates to their “followers” while trailing other
individuals as well. For more details, please
view the full Social Media Index
report.
“The Vitrue Social Media Index provides invaluable
insight for marketers to understand how they are stacking up in the social media
space,” said Reggie Bradford, chief executive officer of Vitrue, Inc. “Brands
are being talked about in social settings and we are providing the ability to
proactively track these conversations. We firmly believe understanding and
measuring your performance in these environments is key.”
