This white paper is brought to us by Robert Sardary of Trusterra. While I am
still in the process of learning what Robert and his team are doing
over at Trusterra, I can say that I am amped by what I know so far.
One of the things they are working on is building a
property management software that marries the basic fundamentals of
resident management to a social platform. Meaning one
could manage their property operations via a social medium. Imagine wiki’s that speed an idea from incubation to execution, mass
IM’s that speed basic work flows and social arenas that further
cement client loyalty and thus evangelism. That is not to mention the
ability to place real time measure on every aspect of the business. Can
you imagine a system that writes Craigslist ads for you based on a
users Internet behaviors and than places them at the optimal times? I
can. Can you imagine a system that embeds RFID technology for
preventive and real time maintenance advisement. Imagine getting a
Tweet that tells you and your service team that Mr. Cottrell’s
refrigerator compressor is nearing the end of it’s life. Imagine Mr. Cottrell getting that same Tweet along with a number of follow ups as the service takes place. What you could do with that preemptive knowledge would be mind boggling to the recipient.
All that being said, Robert and his team are embracing the collabortive nature of the now social web. They are looking at building a system
based nearly and wholly on the feedback of the end user. What a concept. We have a
chance to be a part of something larger than ourselves on this one.
Take a look at the paper, introduce yourself to Robert and be a part of
something amazing. I know I am and I can’t wait.
Robert, thank you for the ambition vision of you and your team. I look forward to participating.