A change to Google

Update: I think this is bigger than we think. Check out what Schoble has to say about it.

If a person has the ability to vote you off their own personal front page of search results, it makes getting to page one all the more important. Beyond that and furthermore if your content has a sub-par first impression then, see ya. Moreover, if this parlays into a social medium, which it very well could, then both the upside and downside for apartment marketers is huge.

Slightly off topic today – I wonder how the change to Google’s search result pages is going to affect SEO. Have you noticed that you now have the ability to vote results up or down? I wonder if that vote up or down only pertains to personal search results and how one would like to interact with them or does it affect the way the whole world gets results? If the latter is true we could see everyone attempting to game the system, if the former is true it’s just one more reason why Google is so very cool.

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0 Responses

  1. M,

    Thank you for the link. Very helpful stuff. Could you imagine the alternative? It would be massive chaos in my opinion.

    Have a great weekend. M

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