All these years we have asked the question (hopefully); Where did you hear about us? We do this in an attempt to track our advertising so that we know what works and what does not. And, that is to allow us the opportunity to spend efficiently.
My question to the group is this; Do any of you ask and or train a follow up question? I am not talking about: Did you see us in the big book or little book or this site or that site.
I think it appropriate to ask; What about that ad or listing caused you to call or visit us? This would assist us to further enhance our ad or listing copy.
0 Responses
Mike,
An interesting question, and in attempting to track and understand where leads come from, even with the sophistication of the larger sites, many potential residents are looking at all of the sites, so who really knows where the traffic comes from with any real accuracy. Your question of why seems more prudent.
At Urbane Apartments we have focused on the narrow market of residents with pets. We have fully embraced the idea for the last three years, and have found much success. We have A LOT of pets at Urbane. Our marketing approach isn’t about that we do not charge any pet fees, even though we don’t, it isn’t about that we have no breed restrictions, even though we don’t, it is about We Love Pets at Urbane. Marketing content that attracts the emotion of your potential residents wins hands down.
Our marketing message of We Love Pets at Urbane shows up in many subtle places. Walk into our office at any given time and you will see our own dogs that go to work with us every day and our fish, Gil. Go to the UrbaneLobby.com and you see a video of one of our dogs, Gus, who most residents know by name and many stop by to see regularly, even though they do not have pets.
So, spend some time on targeted content with ads and marketing material that attract and attach to your prospects emotions. Then, you have their permission to engage with them.
Mike,
An interesting question, and in attempting to track and understand where leads come from, even with the sophistication of the larger sites, many potential residents are looking at all of the sites, so who really knows where the traffic comes from with any real accuracy. Your question of why seems more prudent.
At Urbane Apartments we have focused on the narrow market of residents with pets. We have fully embraced the idea for the last three years, and have found much success. We have A LOT of pets at Urbane. Our marketing approach isn’t about that we do not charge any pet fees, even though we don’t, it isn’t about that we have no breed restrictions, even though we don’t, it is about We Love Pets at Urbane. Marketing content that attracts the emotion of your potential residents wins hands down.
Our marketing message of We Love Pets at Urbane shows up in many subtle places. Walk into our office at any given time and you will see our own dogs that go to work with us every day and our fish, Gil. Go to the UrbaneLobby.com and you see a video of one of our dogs, Gus, who most residents know by name and many stop by to see regularly, even though they do not have pets.
Spend some time on targeted content with ads and marketing material that attract and attach to your prospects emotions. Then, you have their permission to engage with them.