Apartment Marketing: What about that ad or listing caused you to call or visit?
All these years we have asked the question (hopefully); Where did you hear about us? We do this in an attempt to track our advertising so that we know what works and what does not. And, that is to allow us the opportunity to spend efficiently.
My question to the group is this; Do any of you ask and or train a follow up question? I am not talking about: Did you see us in the big book or little book or this site or that site.
I think it appropriate to ask; What about that ad or listing caused you to call or visit us? This would assist us to further enhance our ad or listing copy.
