I found this on the Apartment Search by Cort blog this morning. The blog was written about an article in BusinessWeek which I could not find. The author was kind enough to provide the link, not unlike I just did, but it does not go to the story. Nevertheless, the statement that struck me is the one I have cut and pasted below.
I find trouble in this blanket statement. What about you? What do you think? Here it is for your pondering;
Apartment rentals being on the rise means that the vacancy rate
across the nation is going to be lower, it also means that finding
apartments that are available is going to get more and more difficult
without some assistance. ApartmentSearch.com is a valuable tool for
people who are trying to find an apartment to rent. Our search function makes it easy for the apartment hunter to visit virtually many complexes and apartment management offices without leaving their home.
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I don’t even know where to begin with that statement…
In addition to the author’s poorly worded sentences and use of the word “complex” (I personally prefer “community”), I felt “some sort of way” after reading that.
I feel like that statement is patronizing and aimed toward someone who is already intimidated by the idea of having to find a new place to live. I guess in some markets it might be true that there will be less availability as more product gets absorbed by demand being made by new economic conditions (actually, I hope that’s true, especially in Atlanta). Regardless, unless people are getting dumber (*no comments, please) or you’re talking about New York, I doubt the apartment search of the future will require an apartment locator to hold your hand during the process.
Isn’t the whole purpose of Web 2.0 and new technology to make searching easier?
Hmm…