Trust Marketing

At the end of the day all of our marketing efforts should be grounded in gaining the trust of those we wish to attract. Every message we send needs to not only imply trust but outwardly demonstrate it.

That said, what if we embedded a feedback score in our advertising? What if we based it on one question, a question we published in a strategic position on our websites and print media. The question would be; Would you recommend us to your friends? It could be demonstrated in percentage form and also list the number of respondents.

Thoughts?