Came across this story tonight about the bar code idea I wrote about earlier today. What are the chances?
Also in April, the Company introduced Quick Response (QR) bar code
technology. UDR now utilizes these bar codes on its print advertising,
marketing collateral, website pages and its apartment community
locations. When prospects and customers scan the QR bar code with
QR-ready mobile devices, they are directed to the Company’s
website, receive an apartment-related message, view apartment
related-digital media, or receive other pertinent information about
UDR.