While walking with Gus this morning, our mostly wonderful little Bull Terrier friend, strolling through the local neighborhood, I happened to see a guy working on his chimney cap, which diverted my attention to what has become as extinct as the dinosaurs, a TV Antenna. I remember as a kid my Dad getting a new a antenna, then a new rotor, then a really big tower for the antenna, all in the name of getting better reception for those handful of channels we were glued too most of the time, all four or six of them. Well, how many of those ole antennas do you see now? At least in our neighborhood I didn’t see anymore. And, I bet that antenna sales people, antenna tower installers and the like never imagined that would all go away, heck every household had one, and every strong wind blew them down so it was a fat cat business, right, but,…………………………………………………….…not anymore, they are mostly all gone 
What if Apartment Marketing were changing, right now, and evolving just the way the antennas left us, full service gas stations left us and all the other things that evaporate into a new way of doing business, Are You prepared, is your property prepared, do you have the training in place to meet and embrace Social Media, or do you just not believe it and are passing it off, maybe we all should pay a little closer attention, as the way in which products, including apartments are being marketed today IS changing, with or without our individual approval.
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And, If you are brave enough to start the trek, but need some help, see our good friend Lisa Trosien at http://www.apartmentexpert.com/ for a variety of training courses, she’s the best.