What if we Changed the Game, Blow Up what we are currently doing!
and turn the typical apartment web site on its head, and created an Experience Site, that acted and felt more like a Social Media Site and less like a apartment web site. A site that was so cool, hip and added value to the resident or potential resident, that looking at the available apartment was secondary to the experience of visiting, and participating in/on the site, and that we were able to evoke Emotion and Engagement with the resident/potential resident, so that when/if that potential visitor ever needed, wanted or otherwise was going to rent an apartment, they picked you without even considering the other guys, and you created Your Own Blue Ocean.
6 Responses
Love it! It pains me to no end to see companies investing hard earned dollars on traditional media web-sites.
While social media sites are a risk, they are the future. It would be hard to argue the success of MySpace and Facebook in terms of membership.
Go where they are is my mantra. Stop trying to interrupt them, they can easily ignore you with a click of the mouse. It’s an attention economy, baby! Go where the attention is…
Great post E. M
Eric, You are living proof that it can be done. Keep blowing things up!
Great idea, but keep in mind that it has to make sense for anyone renting or considering an apartment. If you can do it in a way that provides value to these people, then you have a hit on your hands!
BTW what *really* excites me is that you are asking the question to begin with. A sense of curiosity serves you well in these times.
Mike, Thanks for the comment
And Congratulations on the 800th Post, and your feature on Lisa is most apropos, she has forgotten more about our business than most of us will ever grasp
Jay, Thank you for the comment and for following, we appreciate it
We are learning from folks like you and your contributions at http://themarketingspot.blogspot.com/ Any property or management company out there looking for some straight forward marketing advice, or in need of creating a Marketing Plan, check in with Jay
Mack, Thanks so much for the comments and advice
You are right on target that unless we add value to the resident or visitors experience, it is all for naught