AvalonBay takes the Web 2.0 plunge
Hats off to AvalonBay…it’s a step in the right direction. You are leaps and bounds ahead of the comps in your part of the country. I will be keep track of the success as there will be much. [read more here]
I read stories like this and it makes me recall a conversation I had with the internet strategy guy at a very large REIT last fall. He told me this stuff is just a passing fad. That, after I told him I built a Squidoo site for the Portland portfolio that outranked the companies very own web site in a Google search. I remember almost laughing out loud at the time but did exercise restraint. He told me he could just throw more money into keywords to fix that. What an answer! Let me see, I can do it for FREE and you can throw more money at it….oh, I get it! (Read: sacarasm).
I digress. I am so pround to see a mainstream company like AvalonBay take to the new medium. Technorati Tags: AvalonBay, apartment marketing, Web 2.0 for apartment marketing
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.