I have to rant today. I have toured no less that 20 apartment communities in the last 7 or 8 business days and have been baffled time and time again by the use of single tub sinks.
Stop with the single tub sink. Manufactures stop making the single tub sink so we will not be tempted to buy it.
I have walked new product along with rehabbed product and of course the ever present existing product. All with the same affliction. No offense to the males reading this but it abundantly apparent to me that we made that decision.
Men, women are making the bulk of big ticket buying decisions these days and as such you have to be in tune with both their wants and needs.
Developers, rehabers, and existing product owners, managers and the like: Replace your singles with doubles, you residents will love you for it.
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Mike, Good Morning
I heard the same comment form Lisa Trosien when she toured our product, (we have all single bowl sinks)some habits are hard to break, of the 12,000 or so apartments I have built or rehabbed, ALL of them were shallow, single bowl. Mr. Holtzman just believed there was no additional rent for double bowl sinks, which brings up a topic for discussion,
What does the Developer do when the resident likes this or that better, BUT, there is no additional rent, it doesn’t monetize, do they do it anyway, as the argument always comes up that it isn’t that much more, but having been point responsible for construction costs, budgets and overruns for years and years, old habits are hard to break, if we didn’t get more rent, we simply didn’t do it, regardless of cost. Of course the next argument is how do you know you couldn’t get more rent, which was always capped with because we just got the highest rent in the marketplace without it.
Feedback and criticism from the community is invited sand encouraged,
My background is not in development, but I wonder if an individual upgrade or feature may be hard to monetize, but when combined with an entire development strategy, the “lifestyle” or whatever you are selling ends up making the upgrades profitable. Let’s say someone is going for a Mediterranean feel but are only considering tile roofs. An isolated upgrade may not monetize because it didn’t have a compelling overall strategy. However, combine the roof with several other Mediterranean features and then the combination of features allows you to charge rents that ultimately monetize the roof, as well. That’s just me talking without experience on the particular subject – just my gut.