This is brilliant, and is an example of Remarkable. It adds value and is just plain cool! Check it out hereàhttp://crave.cnet.com/8301-1_105-9969405-1.html?part=rss&subj=news&tag=2547-1_3-0-5
While this may not apply to the apartment business, anyone who has traveled much knows how frustrating it is to find an electrical outlet at the airport to recharge all the “Stuff” Road Warriors carry around. The larger point here is this, What are Your Residents complaining about today, and know that these are Remarkable Opportunities.
When “Things Don’t Work” are excellent opportunities to create “Customer Evangelists” Oddly, it seems as though the truest of Customer Evangelists are created from a favorable experience of when “Things Went Wrong”
2 Responses
Actually, I love this concept for our industry! Not specifically iPod charging stations, but I like the concept of adding additional value when you increase prices. When a resident is asked to renew, you are essentially saying, “We want you to pay more money for the same, if not a little older, apartment. Where is the value for the resident? They need a compelling reason to pay more for the same apartment, and often we fall flat when trying to provide that.
Brent, Thanks for the comment,
Your point is well taken, and is in alignment with Lisa Trosien’s blog post last week, If They Don’t Know You Do It, They Don’t Give You Credit, http://www.apartmentmarketingblog.com/?p=365