Paul Williams had a great blog post today, How to Be Different: ‘Being Remarkable’ at Marketing Professionals Daily Fix Blog Site, check it out here, there are always great ideas that apply to any business,
http://www.mpdailyfix.com/2008/06/how_to_be_different_remarkabil.html
Selected remarkability tips
- You must go all the way to the edge. Accepting second best doesn’t make sense.
- Embrace the fact that the problem you’re trying to solve isn’t the problem you think you have!
- You don’t build a better car by building a faster car. You do it by building the fastest car, or the least polluting car, or the biggest car.
- If you go all the way to the edge and build communication into the use of your product, it instantly becomes remarkable. (See the book "Creating Customer Evangelists" for a guide to building communication into the use of your products….)
- Make it fun. "What would Bozo do?"
- If any unrelated expert (different field than you) could change your product or service, what would it be? What would they do?
The opportunity is endless, try something new today Break from the Pack of Apartment Commodity, This stuff works, and allows you to Raise Rents and Increase Occupancy,