I am down to the final chapter in this book and have enjoyed every word thus far.
If you have not read this book, go out and buy it today. For some of you, it will simply reinforce the things you already know about marketing to women and give you a few tasty nuggets that you can apply today. For others it will blow your mind open to the world of marketing to the world’s most influential segment.
There are chapters on everything from WOM to blogs to in person touch points. They have covered nearly every aspect of marketing to women in just over two-hundred pages. That being said, it might be a tough read for anyone who has not touched a marketing book in the last year or year and half. Try it anyone.
Have an amazing day. M