Interesting tidbit from The Center For Media Research:
Email Preferred Communicator by Consumers For Business Dealing
According to the 2008 study of consumer attitudes towards email and
online interaction with businesses, completed in May 2008 by research
firm Ipsos for Habeas, Inc., 67% of consumers prefer email as a primary
method of communications
in their personal and business capacities, and 65% will continue to
prefer email in the future despite the rise of online threats and the
emergence of other communication channels and Web 2.0 applications.
How long do you think that last sentence will remain true? I’m sure there was a time when 67% of consumers preferred a fax to an email or snail mail to fax. I think distance communication will be real time and video enhanced in the near future. And we will be right back here suggesting that 67% of consumers prefer video communication. Namely for the fact that you can read the body language behind that commitment.
What do you think?
0 Responses
I’m not sure – one of the many benefits of email communication is that there is no waiting. No waiting for them to answer, no waiting on hold, no waiting whatsoever. That assume, of course, you don’t need an immediate answer, but many issues don’t. So I see video replacing telephone, but I’m not sure how much it will encroach on email. However, I do see texting encroaching on email as demographics slowly change.