Although it is late and has been a long day here in Royal Oak, Mikes post tonight really strike a chord, and know I am not up for making any enemies in the Print Ad Business (It is time for them to reinvent themselves, but that is for a different day), but simply put, for us, we at least in our region of SE MI, in our specific and targeted demographic, where we create 400 to 500 pieces of traffic per month, use NO PRINT ADS. They do not work, at least for us, and I do not think they really work for you either. Do you really think people read that print ad stuff? I watch our competitor’s use and purchase large blocks of print ads with little to no result, (it is what they have always done so they keep doing it) assuming you are basing your result on RENTALS and MOVE INS. In my opinion, Print Ads are completely antiquated. Try an interactive brochure on your web site, try a YouTube Video attached to every e mail you send out, add a scripted, colorful brochure to your Craig’s List ads and see if your Traffic soars, and track back your rentals to the traffic source, and tie your advertising resource to actual rentals, If you were a Start Up Company, you would have to do that, stop doing what you think worked yesterday, unless it is still working, if it isn’t do Something different. More to follow………………….