First Impressions, What do future and current residents, investors, partners, vendors, anyone looking at You / Your Property / Your Company think when they see Your Product, Your Web Site, Your Behavior, Your Phone Call, Your Employees, etc, What story are You telling, and Is Your Property / You / Your Company interesting enough in the first impression to take another look, by the little scrapes of information we put out there at every point of Resident Contact.
If You / Your Property / Your Company folded up the tent stakes today, would future and current residents, investors, partners, vendors, anyone looking at You / Your Property / Your Company really care. Are You / Your Property / Your Company offering something, anything valued enough for anyone to notice if You / Your Property / Your Company were gone?
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I agree that a property management company must have two levels of Mission, Vision, and Value statements. One level is for the entire company to bring the corporate philosophy across all of its properties. The second level, often ignored, is for each property that accounts for that property’s specific characteristics. This would allow that property to offer a unique solution completely different to its sister properties that sends a strong message to its residents and prospects.
Instead, often properties just describe themselves as a Class A/B/C property that have these amenities, but they aren’t creating a cohesive vision with these attributes.