Before I share, can I just say that for the past three days I have been reading hundreds and hundreds of blog posts about apartment searching. My motive, what does this connected generation really want in the way of searching for an apartment home.
Yesterday we learned that clean apartments rule the day. I called it a truism.
Well there is a second truism becoming evident to me via this very personal blog posts.
Word of mouth referrals rule the day. I am calling it truism number 2.
And, via Brent Williams and his brilliant observation.
Price does not matter – at least in principle. Let’s call that truism number 3. Thanks Brent!
Evidence:
4. Word of mouth is much better: While the resources
above are certainly helpful, being referred to someone who is looking
for a roommate or renter by a mutual friend gives you an instant leg
up. Tap into alumni networks to see if they know of any opportunities.
Post that you are looking for an apartment on twitter, your blog,
facebook, myspace—any place that people read so that friends know you
are looking and can keep you in mind if they hear of anything. If you
have landed a job, ask them to put you in touch with people who are
also looking or who have openings. The more people who know that you
are searching the better. [Read the rest of her post here]
Knowing this, I think making our information easy to share should become front and center to our marketing efforts. Be it your website, forum, blog posts, text strategy, twitter strategy, etc… In my mind we must have a quick share feature on everything we send out. It has to be as easy as forwarding an email.
Have a brilliant day!!! M