Have you picked up this months copy of Apartment Finance Today (great mag)? On page 10 there is a story about a man who was dying of cancer who tried to break his lease at The Mansions at Stonebridge Ranch. They said no. WOW.
Now I will confess, I don’t know the validity of the mans condition. I am only presupposing that if a mag like AFT is willing to print the story then it must be real. My point? This is just the kind of misstep you don’t want in the world of social media. I thought enough of this story to get up from my waffles and peanut butter (I love them right after a good run) and come right to my MacBook Pro so I could write about it. I can imagine that after it posts to our blog, it will be forwarded, emailed and circulated around the community. I mean it made the national news.
On a different point, I am beside myself right now and I have to believe I am not alone. I recognize the need for lease break fees and the such but to what extreme do you take it?
My encouragement to The Mansions at Stonebridge Rance? While I applaud your discipline, I would take a look at re-inventing the way you handle these one off events. Don’t grapple with the word subjective when you talk about it either. It is subjective and for the right reasons.