Apartment Guides foray into social media

I have to say with due respect I am not a fan of Apartment Guide. I think, as a company, they have acted not unlike Larry Silverstein hanging on the hope he is going to get 75 to 85 a foot for the top 10 stories of 7 World Trade Center. Larry, in a way, can afford to do that. AG on the other hand, I am not sure.

I like this effort AG. I beg; un-bundle your services, re-format your mag and print in more frequently. The model is old and it is time to let go. I would hate to see such a staple in the industry fall by the wayside for what seems to be egomanical reasons.

All that said, take a look at this:

MOLI Announces the Winners of Its Online ‘Starving Artist’ Competition

   New Art-Focused Community Created for Artists to Unite and Collaborate

WEST PALM BEACH, Fla., May 12 /PRNewswire/ -- MOLI, a social media
community where members have greater control over their privacy, announced
today the winners of its first "Starving Artist" Art Contest. Out of more
than 75 entries from a variety of disciplines -- fine arts, digital art,
music, writing and photography -- two winners were chosen: a stop motion
animated film created with clay and puppets, by R.S. Cole, who was awarded
the Judges Choice award; and a geometric tiger design created as digital
body painting by Hanni B, which received the People's Choice award. The two
"Starving Artist" winners will receive up to $2,000 to cover one month's
rent. They will receive additional exposure by having their artwork
featured on MOLI's home page, be the subjects of a written profile in the
"MOLI View," the MOLI site's professional-content channel, and be featured
on the site's very popular video channel "MOLI Rollers."

To view the Judges Award film by R.S. Cole, go to:
http://www.moli.com/p/blog/v2rquqREo3o9_QL5Nu_RNE2g../read/v2De65XKL4Nn_SG60mJX3YP
ZcF GfAd3Nv-H5DUZ9QpgAXHBIS6fw5djA../NTUwMw (please copy and paste into
your favorite search engine)

To view the People's Choice Award painting by Hanni B, go to:
http://www.moli.com/p/blog/v2rquqREo3o9_QL5Nu_RNE2g../read/v2De65XKL4Nn_SG60mJX3YP
ZcF GfAd3Nv-H5DUZ9QpgAXHBIS6fw5djA../NTQ3Nw (please copy and paste into
your favorite search engine)

MOLI also has created a Starving Artist community as a "spin off" of
the contest, based on the high level of interest the contest generated. The
community can be accessed at:
http://www.moli.com/p/views/v21lS47VKHRdoPCzdmWtKd9A../

Four artistic-minded judges reviewed the work: Rikki Rockett, American
drummer best known for his work with the glam metal band, "Poison;" Kara
Walker Tome, West Palm Beach, Fla. art curator; Chris Garver, known as one
of the best tattoo artists in the world; and Carrie Schupper, GenArt's
associate director of Music. The contest was sponsored by "Apartment Guide"
which delivers rental information to consumers via print, Internet and
mobile devices.

"I was blown away," said Rikki Rockett. "What I found was a super
talented group of folks who have bright futures. I judged on the wow
factor, technique and ingenuity. Great job by everyone."

Judges Award Winner

"The Fall Of Gravity" by R.S. Cole, a stop-motion animated film, uses
animated puppets and clay characters as well as 2-D animated EFX to create
an experience in another land. "After a long career that has had some
exciting peaks and also some deep valleys, my career hasn't panned out the
way I wished it would have," said R.S. Cole. "I took a big risk in deciding
to make my film to try and turn things around. Winning this award has been
a huge spirit lift with perfect timing."

People's Choice Award Winner

People's Choice voters selected "Proud Tiger," a customized digital
body painting by Hanni B. (known as "Sublime360" on MOLI.com). Hanni B.
creates digital art using body painting, strong colors and soothing
geometric designs. "I like to show people's personalities, deep feelings,
secret fantasies and their true passions in my paintings. This painting
represents the true strength that is hidden deep within every woman," said
Hanni B.

"We are proud that the "Starving Artist" Contest was so well received
by visitors and the members of MOLI," said Judy Balint, president and COO.
"The two winners exemplify the spirit of the MOLI site and we will continue
to invest in furthering our outreach and relationship with artists."

Contest Sponsor

Thirty-three years old, Apartment Guide is the flagship product for and
division of Consumer Source Inc, a wholly-owned subsidiary of PRIMEDIA Inc.
Apartment Guide delivers rental information to consumers via print,
Internet and mobile devices. For more information visit
http://www.apartmentguide.com.

MOLI is a next generation social media/social commerce site where
members can create and manage multiple profiles in one account. This
enables users to separate their social, business and family relationships
and keep control over their privacy. MOLI launched in the U.S. in January
2008 and is currently in public beta test in the U.K. and Ireland. MOLI is
a wholly-owned subsidiary of Mainstream Holdings, Inc. a diversified
Internet technology and digital media company focusing on four industry
segments: e-commerce, behavioral marketing, high-definition video
production, and software and infrastructure development. http://www.moli.com,
http://www.uk.moli.com, http://www.ie.moli.com or http://www.moli.com/mainstream

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