Google has added the powerful Google Analytics tool to YouTube. Now you can get a ton of information about who is watching your videos and when.
I wonder how these metrics compare to ForRent’s metrics. It would be interesting to pull stats from Google Analytics and compare them to ForRent.com the magazine’s community theater product (I am a big fan of this by the way. If you don’t have the funds to create your own video, get this).
I am reading a book called Always On and it speaks to the evolving world of advertising agencies . The main gist of the book is how measurement and thus customer data is becoming more granular. It makes me think pay for performance is coming the apartment advertisers world quicker than they might like.
When do you think pay for performance will become the business model for the the major ILS’s like apartments.com, ForRent.com, Apartmentguide.com, etc… In that same line of questioning, when do you think print media will operate on the same pay for performance model?
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