We spent 7 hours in the sun and both me and the marketing director have a super sunburn to show for it. I actually fell asleep on my couch around 7:45 last night and woke to my phone ringing at 3:45AM.
As for rentals, time will tell. Eric left a very good comment on one of the last posts I did from the festival, check it out below. The gist of his comment was measurement and really the true one is net rentals.
While I can say I agree with him on all points, I still think there is value to this sort of marketing. I however don’t think that you go over the top on the booth piece be it decoration or placement in the event. That to say I would never recommend being a sponsor of the shows.
I do believe that you have to make a great first impression and there are things that we are going to change drastically for our future attempts. This was our first go round and we learned a few things.
- You must have a tent or a least some very good sunblock.
- Koozies were the way to go. The beer garden handed out plastic reusable glasses that advertised their brand and we handed out koozies that kept that glass of beer cold for you. We handed out nearly 100 and it was neat to see them floating around the venue all day long.
- Less is more. Most people did not want to carry off the literature we brought a long. They simply wanted out web address so they could look up more information later.
- A dog watering bowl is a nice touch. With that we had north of 25 questions about accepting pets so I think a marketing piece that says that loud and clear is a plus.
I have a few more things to say about this but need to get to my morning run.
Have an amazing Monday. M
Technorati Tags: Festival Apartment marketing, mike brewer