Crescent introducing a new twist on an old principle
This story reminds me of something that we have all talked about but few of us have developed a plan around.
It’s good weekend reading. Short and sweet.
Here is an excerpt:
CHARLOTTE, N.C.–(BUSINESS WIRE)–Crescent Multifamily Development Group today introduced Circle, a new
apartment concept for the multifamily industry with an innovative
approach to apartment living. With communities already under
construction in North Carolina and Florida, residents will have the
opportunity to live in an upscale, environmentally friendly development
centered on enriching social experiences.
Crescent expects to have 1,300 Circle residences under construction by
mid-April 2008. With additional communities planned to start
construction this year in North Carolina, Tennessee and Texas, Crescent
is also exploring other high-growth markets for Circle as part of its
expansion plans, including Dallas and Washington D.C.
“With Circle, Crescent is poised to meet the
needs of today’s modern apartment residents by
fostering a sense of community and doing something good for the
environment,” said Todd Farrell, president of
Crescent Multifamily Development Group.
Circle was inspired through extensive review and analysis of current
industry trends and marketplace needs. The progressive Circle
communities will be places where neighbors connect and become stewards
of the larger community. In addition to presenting a new breed of
apartments that people are excited to live in, Circle developments will
also be infused with the exceptional quality and customer-oriented
features that have become Crescent hallmarks. [Read more here]
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.