Consumers are not idiots, they are your wives, husbands, sons and daughters
David Ogilvy, an advertising legend, penned a sentence much like the title above some 45 years ago. It could not be anymore true today. Remember this the next time you sit down to have a marketing meeting. You might want to invite a few of those idiots to the table.
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.