Apartment forums: the new focus group

I think forums can be used in an effort to gain insight before you launch that new marketing campaign or new resident relations program or frankly anything you are thinking about doing as an enterprise. The neat thing about online apartment forums is that, unlike real life forums, people let their guards down. They give you the real unadulterated truth about it.

I mean think about the times you have let some one have it in an email or you have taken the time to write a letter to the owner of a company who just provided you with dismal service. You let them have it. Why? No fear of reprisal. It doesn’t mean it’s not there, it just means your not afraid of it and thus you type on.

It is the same for online forums. Maybe this is a bad analogy but it is not unlike the person who has one to many cocktails at the Christmas party and tells the boss what he or she really thinks about him or her.

I may be getting off track a bit so the point is this. The online apartment forum is a place where you can get the real skinny on your product but more important, you can act.

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