I can tell you from personal experience that I would never make the final decision on where to live when I was married. Not in 1 million years. Now that is rather dramatic and at the same time it made for a much better living arrangement. All kidding aside where we lived was not of importance to me. If the space felt good to my wife then it felt good to me.
According to a book called, The Soccer Mom Myth by Buchanan & Miller, 80% percent of buying decisions are made by women and get this 70% of women say that marketing doesn’t speak to them. That is a big OUCH! Now we may all be in tune with the first stat and in the same breath I would say I was taken aback by the second.
Just yesterday a fellow property management maniac emailed me with reference to Lisa T’s post on sexy women dancing behind what appeared to be a transparent curtain. The maniac (I mean that in the most positive of terms) then shared a recent campaign that their company ran that employed a similar tactic.
Now let’s think about the startling stat presented above and marry it with the sexy woman dancing in the window campaigns. ……maybe a sexy man dancing in the window.
Have a great weekend. M