Before you get your hopes up this is not a post full of ideas but more so an attempt at being philosophical.
I think the art of marketing apartments is to simply look at a community and see it differently than anyone else sees it. Moreover taking those observations and couching them in such a way that it creates demand.
Here are some real world examples of looking at things differently;
- The first person to look at horse hair and think human hair extensions
- The first person to look at the Internet and think advertising medium
- The first person to look at a plank of wood and think boat
- The first person to look at an oyster and think “Yummy”
- The first person to look at a baby’s urea and think “this could be a good skin-moisturizer”
I have the honor of hearing about some very cutting edge “seeing things differently” things coming out of a property management firm in Royal Oaks, MI that I hope to share in the coming weeks. I really think they are employing the above philosophy and its given deep meaning to their firm and what it does for the vendors, residents and prospects that they have the privilege of serving.