What Gen Y wants in an apartment, cont’d…
When asked how they searched for an apartment, all five participants said the internet. Not one suggested they looked at a print media ad.
*Note, I recognize that five people on a stage, no matter the context, is not necessary the exact view of a larger group. Nevertheless, it does allow us to peer into the micro-trends and potentially the macro-trends that are facing our business.
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.