Sponsor a wine or pub crawl
I think you will see more and more of ideas like this popping up in our industry. Sponsored events is what I would call them for lack of a sexier name.
We are brain-storming the idea of approaching 8 to 10 local establishments in an effort to secure a bus with a professional driver. Our thought is that the establishments would pay for the bus and we would supply the patrons. We would invite our residents to come along with us as we toured the cities coolest hangouts.
The marketing opportunities are endless as we could hang banners in the bus and at each establishment demonstrating our sponsorship. We could hand out fliers at each establishment with one free drink or appetizer ticket. They could include resident referral incentives as well. We could do a scavenger hunt hiding clues at each stop.
Let me hear you ideas…
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.