Revealing Personal Information Still Inhibits Online Shopping
According to a Pew Internet Project survey, released in February,
2008, most online Americans view online shopping as a way to save time
and a convenient way to buy products. At the same time, most internet
users express discomfort over
sending personal or credit card information over the internet.
- 78% of online Americans agree that shopping online is convenient.
- 68% of online Americans say they think online shopping saves them time.
-
75% of Internet users agree with the statement that they do not like
sending personal or credit card information over the internet.
I wonder how this affects, if at all, the property management industry and the aggressive moves being made to move leasing on line. Although, the above bullet point that states that 75% do not like sending personal information does not imply that consumers don’t do it. They obviously do but how many prospects or potential renters will we lose in the margin. Few? I mean they will likely come to the leasing office if they don’t feel comfortable doing it on-line.
For
additional information and access to a PDF file, please visit PEW here.
Source: Center for Media Research