”Marketing means solving customers’ problems profitably” Randall Chapman
And how do you do that in the property management business?
Let me share with you how our friends at Urbane Apartments do it. My thanks to Eric and his team for allowing me to share all this over the top and insanely great stuff they are doing! I have never met them personally and I can say that they are class acts in my book!
Check out this beyond cool practice:
As opposed to paper leases and move in paperwork we started
using memory sticks with a key chain and our Urbane Logo on it a while back. The
resident has all of the pertinent paperwork and their apartment keys all in a
match stick sized device that they carry with them. We scan a copy of the signed
lease, pertinent phone numbers (we are very transparent at Urbane, every
resident has all of our cell numbers posted, we welcome problem calls, it an opportunity
in disguise to connect, the 1 in 100 calls that may be inappropriate are told
as such and then a different relationship is created, all which is good),
information map with our preferred vendors, bars, restraints, atm machines,
etc, information about how the resident logs on to the Urbane wireless internet
at their community and how they log on to their resident portal to file a
Service Request or pay Rent on Line. All stuff that we gave them before, but
they would lose them, misplace them, etc. And who wants that mound of paperwork
as you reference.
We are preparing to do the same with our marketing material
right now whereas to your point, the floor plans and associated collateral material
for the selected property would all be on a memory stick that the resident
leaves with, and can print off what they need. Plus, it creates a “cool factor”,
because for now it is different and interesting, for something that is mundane.