For Rent Magazine posted a piece on road rage this past week and I found it interesting that Portland, St. Louis and Seattle rank amongst the most courteous cities. I wonder; how does one research courteous drivers? Outside of that, I have lived in all three of those cities and driven on the roads of Los Angeles, which bagged the honor of most aggressive drivers, and I can’t say one there is a clear leader in the courteous department.
In my experience Portland was the worst but maybe thats because I commuted an hour and half one way. Seattle was a close second. There I commuted one hour each way. St. Louis is the best. My commute here is a brisk walk across the street to my office.
All that being said, I wonder if we can create a marketing campaign around rage. We could rent one of those moving billboards and have them roam the freeways during rush hour. We could use the tagline: Feeling the rage? If your commute is making you anger consider relocating. Call XYZ apartment company. I’m not sure that associating rage and anger with your product is the right thing to do but maybe there is a way to play with this.
Technorati Tags: Road rage, test of character
Powered by ScribeFire.