I have been thinking lately about the resident referral business and I think it is time to teach our best source of marketing, our current residents, how to post craigslist ads. I recognize that not all states are created equal and we need to be careful of paying fees for this but in those states that are neutral on the subject let’s go for it.
What if we created a program of clear definition meaning we supply the templates and pictures and let the residents do the rest. They would then pass on any lead they received to us and provided we closed and moved them in we would then pay the resident a fee, say $100, for their efforts.
Thoughts?
Technorati Tags: craigslist for apartments, apartment marketing, multi-family marketing, mike brewer
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