Seth quips on the value of an internal blog. I set up an internal blog for the Portland Area of Equity Residential, the largest owner operator of apartments in the country. It lives on today despite the fact that I left the company some 8 months ago.
It is aptly titled; Portland Rocks Newsletter and it is full of the amazing accomplishments of the the amazing people that make up the portfolio dating back to 2006. It has and continues to be an enormous boon to the innate sense of awesomeness this group has come to enjoy.