iJustine marketing an apartment community?

iJustine and Leo Laporte
discuss the cult of blogging. Justine livecasts her life 24-7. Laporte
utilizes many tools online to share his life: radio, TV, photos,
message boards, The Life of Leo Blog, as well as other means. [Fast Company]

What if one of these guys or gals lived at your community? I think I would make it a point to do some target marketing via real live customer service. Talk about thin lines, this could go either way in terms of casting a positive and or negative image of your community.

What do you think?