Well over 100 million of the prime renter segment flock to these spaces daily. What if a major apartment player owned the lions share of control over the advertisement rights? What would you have?
- The most amazing community building tool ever
- The most amazing resident portal ever
- A somewhat captive audience to market to forever
- Word of Mouth Opportunities that will exist forever
The way I see it is, why not go where the audience is instead of trying to bring the audience to you? Novel? Not at all but I don’t think it’s been executed in the Apartment space yet.
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With his acquisition of the Tribune Cos. EQR Chairman Zell now owns Classified Ventures, parent company to many of the marquee names in apartment search, without spending the $1.65B Google paid for YouTube…
What would the cost per lease be on $1.65B anyway? :o)