Maybe a little over the top, or is it? Apartment marketing seems to follow the hotel and or the condo market so the following take from Fast Company might not be far off.
By Manhattan party standards, the
opening-night scene inside 344 Third Avenue last May was not unusual. A
hot DJ. Fabulous cocktails. A trio of dominatrices in thigh-high, black
patent-leather boots and top hats, wielding flyswatters. The only
discordant notes were the hour–an unfashionable 7:30 p.m.–and the
location itself: the sales office for a new condo development on East
23rd Street. Not exactly Moomba at midnight. [read more here]