#apartmentmarketing: Content

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. – Laura Fitton

Want tons of followers or fans? Write compelling content that is easy to read, packed with good actionable advice and be personable.

No sage advice there, right. I concur.

Apartment Content Marketing

As it relates to marketing apartments; I subscribe to the school that thinks you provide content beyond the good or service. In this case the actual apartment itself.

Rather look for opportunities to provide content that solves the following [no premise for the categories or the order of]

1. I can’t decorate to save my life

2. I need access to solid and reliable transportation

3. I want to walk to work

4. I want to walk to the coolest pubs in town

5. I need ideas on what to do tonight

6. I need ideas on what to do to this weekend

7. I want to be the first to know about the next ‘thing to happen in my neighborhood’

8. I want to know where to take my dry cleaning

9. I want to know where to get a good glass of wine

10. I want to know about a good alternative to Starbucks

11. I want to what I did last night….hmmm, maybe I don’t want you to solve that problem

12. I want to know how much you care before I buy from you

Have a smashing and amazing weekend; make it compelling too…

M