Tryvertising – Give an apartment away for six months
I ran across the following over at Marketing Daily
Ford is doing a similar program for the Fiesta, which is again more social. Ford is giving the car to 100 enthusiasts–people have to submit why they should be chosen–for six months, and they have to share their experience with everyone [via video blogs] so the outreach and following becomes much larger. And that’s what we are really talking about. Yes, there is a big investment in one-to-one–but the fact is, in these environments when I’m answering one person’s question, it’s available to millions for viewing. It’s very powerful.
What if we gave an apartment away for six months in exchange for their documented experience? In addition to the apartment you could give away a HD FLIP video camera, a YouTube account and a guest posting access on your community blog.
I think I am going to give this one a shot. I will let you know how it goes.
M
Related Story: Tidbits from The Marketing Nerd
