Mills
Website Theme
I think we’ve all made the observation that Google does a good job of theming their website. Be it a holiday or a historic point in time – Google will theme its search engine logo. It is true fun and elicits emotion.
Is there a multifamily application of this that make sense?
Your, questioning themes, Multifamily Maniac,
M
Healthy – Fitbit
Thinking a little bit more about the healthy piece of healthy, wealthy and wise.
Tosha chimed in yesterday with a comment that spoke to fitbit – A wearable technology that tracks vital statistics about one’s health and welfare.
It made me think that we should give one to every person that moves in and or renews at one of our Mills communities in 2014.
Mike Whaling carried it a step further by suggesting that we could create competition amongst our communities. Even goes going so far as to creative a leaderboard on our website. He suggested the hashtag #LetsMove STL I love it!
All of that made me think that we could create a movement across America. One property management company at a time. One property at a time. We could pit companies of like unit count against one another. We could pit cities of like sized population/multifamily unit count against one another. And we could pit property management company employees against one another. It would compelling and inspirational. Think of the amazing stories that would be born out of such an effort.
I’m not a detail oriented guy however I have to believe there is an amazing competition that can be created in all of this. And all under the premise of good health.
#LetsMoveAmerica
Your, loving this idea, Multifamily Maniac
M
Apartment Search Twice as Efficient
What can you do to make searching for an apartment twice as efficient?
One Way
Give the people who do business with you twice the number of reasons to stay. Do that by making sure that you over serve the people who serve your organization. It’s called trickle down…
Second Way
Know that marketing is everything and everything is marketing – make it your mission to never settle for the idea of a middleman in your transaction. Throw out the idea that you should by ads or digital listings from people because they are nice. And, the bring you goodies around the holidays and throughout the year. Don’t get me wrong – I like most of those people too. I consider their value in the way of always keeping me on my toes. They help me understand the better, best and excellent ways to move people direct to Mills Properties instead of to their sites and then to my site.
Your always looking to make apartment search efficient for the people who need a place to live multifamily maniac,
M
pic props: Legends Web Design
#apartmentbudgeting: Think Value
Short and sweet budget tip for 2012…
When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on print, internet, social media and the like.
#apartmentmarketing: Social Media Proof
The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella
So much flying around out there in the way of experts, guru’s, master’s of the universe and the such.
My new default gauge for validation; can I talk to a client that used your service prior to social media taking front and center? And, if that answer suffices; then you can show me your social media results and pass along another client testimonial or two.
