Avoiding loss outweighs potential gain.
People fear loss more than they desire to gain. This principle influences decisions every day, both personally and professionally. When faced with a choice, the
People fear loss more than they desire to gain. This principle influences decisions every day, both personally and professionally. When faced with a choice, the
Loss aversion is a psychological concept that refers to the tendency to prefer avoiding losses over acquiring gains. It’s the idea that the pain of