Are you relying on experts to guide your multifamily business, leadership strategy, or marketing initiatives?
Mike Brewer critically examines the idea of expertise in today’s fast-moving world.
From the rapid evolution of AI to the overwhelming flow of new information, Mike challenges the traditional concept of being an “expert.” Why “experts” are never entirely correct—and why that’s okay.
The real-time knowledge gap: How rapid change in technology, leadership, and business makes traditional expertise risky.
Question everything: Learn the art of interrogating your experts to get context, clarity, and truth before you act.
The dangers of relying on outdated success stories or knowledge points—and how to identify them.
Practical advice: Questions to ask your next “expert” to ensure their insights are still relevant and actionable.
The multifamily industry—and the world—are evolving at breakneck speed.
If we don’t challenge what we think we know, we risk making decisions based on stale information.
Skepticism isn’t about dismissing expertise—it’s about getting to the truth that drives better decisions.
The next time you hire or consult with an expert, put them on the stand.
Ask the tough questions.
Dig into their stories. Demand context.
Because in today’s dynamic world, expertise is only as good as its ability to adapt.
If you found this perspective valuable, hit Like, leave a comment, and share your thoughts: How do you vet the advice you receive from “experts”?
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