I imagine … A stream of new products designed for older consumers who seek not to “give in to” the aging process … but to confront and transcend it. – Tom Peters
As an industry, are we ready for active adults? My prediction – they will want to live where Gen Y lives. Period. End of sentence. They will be right in the face of Gen Y, doing all the things that Gen Y does so be ready!
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Mike, Interesting Comment
What do you and the community think about what finishes, styles, apartment types, etc the Boomers want in an apartment. Can the same apartment that worked for Gen X and Gen Y be adapted for Boomers? Thoughts and comments appreciated,