I think I have said many times that I am a die-hard fan of ForRent.com the magazine. They never cease to amaze me with their willingness to stay cutting edge.
Below is a press release for their latest offering and I can I tell you, it is super cool.
Take a whirl for yourself and let me know what you think.
NORFOLK, Va.—(June 24, 2008)—Apartment hunters looking to quickly find apartments for rent on-the-go can rest easy. Today, For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced that it is joining the likes of major Web sites such as Google Map, Business Week, TV Guide and ESPN with the launch of its first mobile Web site. Advertising for apartment listings on http://wap.forrent.com is currently available to clients who are using the text messaging product.
“With mobile devices growing more sophisticated, multifunctional, high-speed consumers are relying on their phones to accomplish every day tasks from shopping to finding directions,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “Consumers are looking for faster and more current methods of finding information needed to make an educated decision. According to research produced by Harris Interactive, consumers are viewing cell phones as “indispensable”, noting that 16 percent of U.S. homes are using wireless phones exclusively. Going mobile is the next logical step in the evolution of the technologically savvy products and services that are offered by For Rent Media Solutions.”
On http://wap.forrent.com, apartment seekers can find the same basic search methods that can be found at ForRent.com, including address, city, state and zip code. After the search information is entered, the apartment seeker will be directed to a search results page where they will find a property photo as well as contact information. Once the apartment seeker has selected the property of their choice by clicking on the property name, they will be directed to a more detailed page for the property, where they will find a property description, additional photos, contact information and driving directions.
According to the Mobile Advertising Report created by Limbo, Inc., the world’s largest mobile entertainment company, there are more than 25 million mobile phone users in the United States. A mobile Web site can expose a property manager to a wider audience, making their apartment listings available to consumers not only through print publications and the Internet, but through their cell phones as well.
The ForRent.com mobile Web site is accessible by all cell phones with Internet capability and is hosted on a Wireless Application Protocol (WAP); a technology platform used to create sites that are easily accessible from handsets, even those with small screens and limited processing power. To view a demo of the mobile site, visit http://wap.forrent.com.
Technorati Tags: Forrent.com the magazine, apartment marketing, apartment mobile marketing, property management
0 Responses
That’s a really fantastic idea. I wonder how long it will be before you can drive down the road and see the closest listings to you automatically!
I read the post… Thank you for giving such a useful info regarding wireless phones.