multifamily
Something about Starbucks that Bugs Me
Anyone that knows me knows that I love Starbucks. They see it on Instagram and on Facebook when I post pictures of my siren cup in random settings. They know that it’s my favorite place to get work done. They know that it’s one of my favorite place to have a real meaningful meeting. And they know that it’s my favorite place to get coffee.
But there is one thing that really bugs me about the place. This living room of sorts that they call the third place has a flaw. The flaw is incredibly overt and potentially often overlooked. Is likely meaningless to a lot of people but it really bugs me.
The Starbucks Flaw
I see the people who work at Starbucks as being on a stage. They are actors. As actors they are on 100% of the time. Starbucks designs the stage with which they act out the day’s experience. But there is a flaw.
Whenever a barista talks about her latest birth control measure not working, it demonstrates a complete indifference to the customer.
When another talks about how pissed he is at his roommate for never flushing the toilet, it demonstrates complete indifference to the customer.
When still another talks about how rude a particular customer was during the morning rush, it shows a complete indifference to the customer.
As a customer I want to know that my barista has a genuine interest in creating a consistent experience for me. One that is not full of randomness and indifference.
You’re wishing that Starbucks would fix that flaw Multifamily Maniac,
M
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We Don’t Care
The following is a list of things that scream – We Don’t Care – to our future or current residents and any other person we do business with:
Broken curbs
Peeling paint on curbs
Old asphalt
The parking lot that needs restriping
Uneven curb stops
Weeds in the cracks of the sidewalks
Dead or wilting flowers
Washed out bark mulch
Bushes that are not manicured
Trees with an inordinate number of suckers protruding from the trunk
Edging that’s done with the weed-eater instead of a steel blade
Signage that’s fading
Banners that are anchored on three corners while the fourth flaps in the wind
Scratched up paint on the front door
Door knob that is in need of a good polish
Fingerprints on the front door glass
Scotch tape remnants from prior weeks, months or even years of temporary signage
And that’s all before they make it inside.
Your little things matter in a big way Multifamily Maniac,
M
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Rethink Your Resume
Tell me you wouldn’t hire the guy who took the time to come up with this masterpiece. Seriously cool.
In an age where attention spans are at an all time low and people are not moved by just any old thing – you have to be different.
It doesn’t discount your need to execute on the backside. But it doesn’t hurt in terms of getting your foot in the door.
Hats off to this guy.
Your thinking this is pretty darn cool Multifamily Maniac,
M
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My Take on Reputation Management
Reputation Management = All You Really Need to Know You Learned in Kindergarten:
“These are the things I learned (in Kindergarten) – Robert Fulghum (not an affiliate link)
1. Share everything.
2. Play fair.
3. Don’t hit people.
4. Put things back where you found them.
5. CLEAN UP YOUR OWN MESS.
6. Don’t take things that aren’t yours.
7. Say you’re SORRY when you HURT somebody.
8. Wash your hands before you eat.
9. Flush.
10. Warm cookies and cold milk are good for you.
11. Live a balanced life – learn some and drink some and draw some and paint some and sing and dance and play and work everyday some.
12. Take a nap every afternoon.
13. When you go out into the world, watch out for traffic, hold hands, and stick together.
14. Be aware of wonder. Remember the little seed in the Styrofoam cup: The roots go down and the plant goes up and nobody really knows how or why, but we are all like that.
15. Goldfish and hamster and white mice and even the little seed in the Styrofoam cup – they all die. So do we.
16. And then remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK.”
Boom Done
This seems like price of entry sort of stuff to me.
Can we get on to more compelling stuff in the multifamily space?
Your I’m sorry, please, thank you, excuse me, can I help you with that Multifamily Maniac,
M
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Pick Me Pick Me
I have one for you – always pick yourself when it comes time to make something happen.
I think it is human nature for us to wait for someone to pick us. We wait around thinking that all that hard work we are doing will pay off in the way of more responsibility and more money. Dare I say, it borders on entitlement. We think that someone is taking special time out of their day to check out all the blood sweat and tears that we are giving to the organization.
Hear me on this – Not So.
Pick Yourself
There is an art about advancing yourself in the business world. That art does not include the pick me syndrome. It’s two parts hard work, three parts maneuvering, one part politicking and four parts pure unadulterated art. Art in the way of taking educated but unauthorized risks. Not the bet the farm type – although don’t rule those out. No – I am talking about the self-initiated projects that everyone knows needs to get done but no one else is willing to step up and do. Such as:
Setting up a blog
Setting up a Facebook page
Setting up a Twitter account
Challenging out-of-place legacy policy and procedures
Organizing a North County Leasing Consultant Summit
Learning everything about your local utility subsidies and applying it to your property
Starting a leadership book club for your fellow property managers
Pick Yourself Today
What are you going to start?
Your always looking for a good story to tell multifamily maniac,
M
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