What a thrill to welcome Paul Bergeron back in this Collective Conversations episode. Paul is a Content Strategist, Business Reporter, and a sought-after Thought Leader in the Multifamily and CRE space. Some highlights from this episode include:
- An article from Business Insider: “It’s not just you. LinkedIn has gotten really weird” about the transition from a business/professional platform to include more social posts. Paul shared his strategy of trying to be informative, unique and funny when he posts and seeing the value of getting to know people beyond their business accomplishments and the increased opportunities for networking.
- Takeaways from the CREW Conference including property type designations, market definitions, and the future of the office space. The new Blueprint Conference in Las Vegas and the upcoming OpTech Conference which is scheduled to have a session on using AI in maintenance.
- Paul’s love of art and twice-failed attempts to meet Jackie Soffer, Chairman and CEO of Turnberry and fellow art fiend. If you’re listening Jackie – give Paul a ring.
- The Dom Beveridge 20for20 white paper co-authored by Donald Davidoff and Jeffrey Roper about revenue management and how the multifamily industry is far from a cartel.
- The BH spirit week – BH is the 6th best place to work in real estate and the #1 management company. From playlists to taking a walk – even remote departments found ways to connect during this special celebratory anniversary week.
- Taylor Swift and the NFL: Did Paul predict this disruption/relationship? Also, Paul tells the story of when he casually went to church with Taylor about ten years ago.
Whether you’re a seasoned investor, property manager, vendor/supplier, or someone interested in learning more about the multifamily market, this series offers valuable insights that can help you navigate the challenges and seize the opportunities in this dynamic industry.
About Mike Brewer – Mike is enthusiastic about people, technology, and the multifamily industry. He serves as President of RADCO Residential and COO of The RADCO Companies. As the Founder of Multifamily Collective, Mike is passionate about sharing insights and wisdom through this series of Collective Conversations with others in this industry. This podcast is a platform for industry professionals to connect, learn, and grow.
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The views and opinions expressed in this podcast are solely those of the individuals involved and do not necessarily reflect the official policy or position of Multifamily Collective or any other organization mentioned during the episode. The podcast is for informational purposes only and should not be considered professional or legal advice. Always consult a qualified professional or your organizational leadership before making strategic, professional, financial, or investment decisions.
The Balance Between Achieving Great Results and Striving for Perfection in Managing Multifamily Properties
Photo by Clark Tibbs on Unsplash
There lies a middle ground in the struggle between perfectionism and achieving great results. While the desire to attain perfection is commendable, it can impede growth and success. Here I attempt to explore the problems perfectionism can create within the multifamily executive sphere and provide practical solutions to balance excellence and perfection. By focusing on the essence of being great rather than perfect, management can drive success and create a harmonious living environment for Residents.
Perfectionism in multifamily property management leadership is a double-edged sword. On one side, it drives quality and attention to detail; on the other, it can lead to stagnation, burnout of team members, and a lack of adaptability. When the pursuit of perfection overshadows practical goals, it may result in missed opportunities, delays in decision-making, and a loss of focus on what truly matters for Residents and the business as a whole.
The first step to overcoming perfectionism is recognizing its impact and embracing the mantra, “Don’t let perfect be the enemy of great.” Leaders must foster a culture where team members feel empowered to make decisions without fearing failure. Encouraging experimentation and learning from mistakes can drive innovation and growth.
A strong focus on Resident satisfaction and building trust within the community can replace the obsession with perfection. By prioritizing team members’ and residents’ needs and feedback, multifamily executives can make informed and pragmatic decisions that enhance the living experience.
Investing in continuous training and professional development for team members also promotes a culture of excellence without demanding perfection. Leaders can create a cohesive team that works towards shared goals by providing the tools and support necessary for growth.
Lastly, embracing flexibility and adaptability in management practices allows for a more dynamic response to changing circumstances. By adopting a pragmatic and solution-oriented approach, multifamily executives can lead their teams to success without bogging down in pursuing the unattainable ideal of perfection.
Unleashing the Power of Virtue in Resident Relations and Team Member Development
Photo by Kelly Sikkema on Unsplash
For multifamily leadership, fostering virtues in others is more than a principle; it’s a growth strategy.
In a multifamily environment, where resident satisfaction and team member engagement are pivotal, recognizing and nurturing virtues can create an empowered, harmonious community.
Here are a few insights into the problems and potential solutions to foster virtues within the community.
The challenges faced by multifamily property management executives lie in maintaining high resident satisfaction levels while encouraging team members to excel.
Balancing the needs and expectations of diverse residents and ensuring team members feel motivated and valued can seem overwhelming, especially in times of stress.
Solving this complex issue requires a thoughtful approach.
Executives can create an environment where these qualities thrive by identifying virtues such as integrity, empathy, and collaboration among residents and team members.
Emphasizing the value of virtues in daily interactions with residents encourages trust and loyalty.
Investing in the growth and development of virtues within team members leads to a more engaged and motivated workforce, which reflects positively on the community.
In sum, fostering virtues is ethically sound and an effective strategy to enhance satisfaction and growth in multifamily settings.
Embrace a New Approach to Resident Relations, Elevating from Service to Hospitality
Photo by Clay Banks on Unsplash
In the multifamily realm, residents yearn for more than just service; they seek an authentic and meaningful engagement echoing the warm embrace of hospitality. Many management leaders commonly misconstrue customer service and hospitality as interchangeable. However, distinguishing between these concepts is vital to enhancing residents’ experiences and nurturing long-term loyalty.
Despite the excellent service levels provided by many multifamily properties, residents may still report dissatisfaction or an impersonal touch. The issue lies not with the service itself but with the limited scope of traditional customer service. Customer service addresses problems in its core form reactively, while hospitality centers on proactively creating memorable, personalized experiences for each resident. It is this difference that distinguishes thriving properties from those merely surviving.
Redefining resident interactions from a hospitality perspective entails understanding each resident as an individual with unique preferences and requirements. It’s about anticipating needs before they become explicit demands. For instance, remembering a resident’s likes and dislikes can foster a deep sense of belonging and comfort.
Implementing a hospitality mindset extends beyond individual interactions. It impacts the entire community culture, breeding an atmosphere of genuine care and empathy. This culture becomes a driving force, with team members embodying hospitality in their approach to resident care, enhancing morale, and building a highly desirable living community.
When done right, hospitality is a potent tool for nurturing resident loyalty. By making residents feel valued and appreciated, you cultivate an emotional connection, which serves as a powerful retention tool. Residents who feel genuinely cared for are less likely to move, reducing turnover rates and stabilizing property income.
Lastly, in the era of online reviews and social media, excellent hospitality can significantly boost a property’s reputation. Satisfied residents are likelier to leave positive reviews and recommend the property to friends and family, driving new prospects to your door.
In this installment of Collective Conversations, I catch up with Zach Sloan.
Zach and I have been trying to connect for months, and the stars finally aligned. Several years ago, I was pleased to meet Zach, the Co-Founder, Chief Sales Influencer, and Social Proof Proponent of Rentgrata, at OpTech in Orlando. Rentgrata was still in its early stages of growth at the time.
Today, Zach and Rentgrata are making a dent in the Multifamily Universe.
I enjoyed this conversation with Zach as we discussed Rentgrata’s origin story, his recent relocation to Florida, and the latest developments at the company.
There was also a fun surprise towards the end of the episode. So grab your favorite beverage, Death Wish Coffee Company for Me, and buckle up for this exciting conversation!